Fix your lead magnet generation messaging in 5 days!
EdTech Founders:
Turn Site Visitors into Subscribers in 5 Days
A free 5-day educational email course for EdTech companies that sell to
teachers, schools, or parents — without ads, funnel hacks, or demos.
Send me Lesson #1.
EdTech Lead Generation BlueprintA Free 5-Day Email Course
for Busy Founders
If This Sounds Familiar…
Your site gets traffic.
People read the page.
Then they leave.
Not because they aren’t interested — but because there’s no clear reason to join your list.
So email stays underused.
Demos stay cold.
And every improvement feels like guesswork.
What You’ll Learn (Day by Day)
Day 1 — Why visitors leave without signing up
The hidden reason opt-ins fail — even with steady traffic.
Day 2 — The lead magnet mistake founders don’t see
Why “clear explanations” still stall action.
Day 3 — The structure that turns visitors into subscribers
What actually works at the top of the funnel.
Day 4 — Learning Benefits Positioning (LBP)
The system for designing opt-ins that educate and convert.
Day 5 — How this changes your entire funnel
Why better opt-ins lead to warmer leads and easier sales.
After 5 Days, You’ll Be Able To:
• Turn website visitors into email subscribers
• Build lead magnets people actually want
• Stop guessing why opt-ins don’t convert
• Create sign-ups that prepare buyers instead of confusing them
Who This Is For
This course is for you if:
• You run an EdTech or education company
• You sell to teachers, schools, or parents
• Your main CTA is “Free Trial” or “Book a Demo”
• Your newsletter feels inconsistent or overly promotional
• You know email should work better — but it doesn’t
If your audience needs education before action, this was built for you.
What You’ll Be Able to Do After 5 Days
• Identify why your current opt-in isn’t converting
• Fix your lead magnet without starting over
• Build sign-ups that prepare buyers instead of confusing them
• Turn email into a working entry point — not an afterthought
No launches.
No constant writing.
No complex tools.
How This Is Different
Most lead generation advice focuses on:
• headlines
• CTAs
• persuasion tricks
This course takes a different approach.
It’s built around a simple method I use called
Learning Benefits Positioning —
so visitors understand why your product matters before they’re asked to sign up.
(You don’t need to learn a framework to use it.
You’ll see it applied throughout the course.)
Get the Free Educational Email Course
Send me Lesson #1
Short emails. High signal. Unsubscribe anytime.
I’m Shari Keller, PhD — ghostwriter and learning strategist.
I help EdTech and learning-support founders turn complex ideas into clear messaging that converts visitors into buyers.
EdTech Lead Generation Blueprint
Learning Benefits Positioning
A Free 5-Day Email Blueprint to Fix to convert Visitors → Subscribers
Fix your lead magnet starting today.