Fix your lead magnet generation messaging starting today!
Learning Benefits Positioning for EdTech and Learning Brands
Learn how to fix your lead generation messaging mistakes and convert visitors to buyers in 5 Days.
A Free 5-Day Email Blueprint to Turn Website Traffic into Email Sign-Ups
Built for EdTech & learning-support founders whose site gets visitors —
but not subscribers.
Fix your lead magnet in one week.
No ads. No funnel hacks. No copy tricks.
Get the Free 5-Day Blueprint
Why this works
Most opt-ins fail for a simple reason:
they explain the product before giving visitors a reason to care.
That creates hesitation.
Hesitation looks like scrolling.
Scrolling turns into leaving.
Learning Benefits Positioning shows you how to reverse that —
so visitors understand the value before they’re asked to sign up.
Fix Your Lead Magnet in 5 Days
If visitors are reading your page and leaving without joining your list,
you don’t have a traffic problem.
You have a lead magnet problem.
Most founders try to fix this by:
rewriting headlines, tweaking CTAs, or adding more explanation.
None of that works if the opt-in asks before it gives.
Every week this stays broken, you keep rebuilding instead of growing.
What You’ll Learn (Day by Day)
Day 1 — Why visitors leave without signing up
The hidden reason opt-ins fail — even with steady traffic.
Day 2 — The lead magnet mistake founders don’t see
Why “clear explanations” still stall action.
Day 3 — The structure that turns visitors into subscribers
What actually works at the top of the funnel.
Day 4 — Learning Benefits Positioning (LBP)
The system for designing opt-ins that educate and convert.
Day 5 — How this changes your entire funnel
Why better opt-ins lead to warmer leads and easier sales.
After 5 Days, You’ll Be Able To:
• Turn website visitors into email subscribers
• Build lead magnets people actually want
• Stop guessing why opt-ins don’t convert
• Create sign-ups that prepare buyers instead of confusing them
I’m Shari Keller, PhD — ghostwriter and learning strategist.
I help EdTech and learning-support founders turn complex ideas
into clear messaging that converts visitors into buyers.
Educational Email Course
Learning Benefits Positioning
A Free 5-Day Email Blueprint to Turn Website Traffic into Email Sign-Ups
Built for EdTech & learning-support founders whose site gets visitors —
but not subscribers.
Fix your lead magnet in one week.